On 12 February 1988, The Guardian had a noteworthy overhaul; and additionally enhancing the nature of its printers' ink, it likewise changed its masthead to a juxtaposition of an italic Garamond "The", with a striking Helvetica "Watchman", that stayed being used until the 2005 update.
In 1992, The Guardian relaunched its highlights segment as G2, a newspaper design supplement. This advancement was generally replicated by the other "quality" broadsheets and at last prompted the ascent of "conservative" papers and The Guardian's turn to the Berliner design. In 1993 the paper declined to take an interest in the broadsheet value war begun by Rupert Murdoch's The Times. In June 1993, The Guardian purchased The Observer from Lonrho, hence picking up a genuine Sunday sister daily paper with comparative political perspectives.
Its worldwide week after week version is currently titled The Guardian Weekly, however it held the title Manchester Guardian Weekly for a few years after the home release had moved to London. It incorporates segments from various other universally critical daily papers of a to some degree left-of-focus tendency, including Le Monde and The Washington Post. The Guardian Weekly was likewise connected to a site for exiles, Guardian Abroad, which was propelled in 2007 yet had been taken disconnected by 2012.
Moving to the Berliner paper organize
First page of the sixth June 2014 release in the Berliner organize.
The Guardian is imprinted in full colour, and was the primary daily paper in the UK to utilize the Berliner arrange for its fundamental segment, while creating segments and enhancements in a scope of page sizes including newspaper, around A4, and pocket-estimate (roughly A5).
In 2004, The Guardian declared plans to change to a Berliner or "midi" arrange, like that utilized by Die Tageszeitung in Germany, Le Monde in France and numerous other European papers. At 470×315 mm, this is marginally bigger than a customary newspaper. Gotten ready for the fall of 2005, this change pursued moves by The Independent and The Times to begin distributing in newspaper (or reduced) design. On Thursday, 1 September 2005, The Guardian declared that it would dispatch the new configuration on Monday 12 September 2005. Sister Sunday daily paper The Observer likewise changed to this new arrangement on 8 January 2006.
The preferred standpoint The Guardian found in the Berliner arrange was that, however it is just somewhat more extensive than a newspaper, and is similarly simple to peruse on open transport, its more noteworthy tallness gives greater adaptability in page structure. The new presses imply that printing can go over the strip down the center of the inside page, known as the "canal", enabling the paper to print striking twofold page pictures. The new presses likewise made it the principal UK national paper to print in full shading on each page.
The arrangement switch was joined by an exhaustive upgrade of the paper's look. On Friday, 9 September 2005, the daily paper disclosed its recently planned first page, which débuted on Monday 12 September 2005. Planned by Mark Porter, the new look incorporates another masthead for the daily paper, its first since 1988. A typeface family structured by Paul Barnes and Christian Schwartz was made for the new plan. With a little more than 200 textual styles, it is "a standout amongst the most aggressive custom compose programs at any point dispatched by a newspaper". Especially outstanding is Guardian Egyptian, an exceedingly intelligible piece serif that is utilized in different weights for both content and features and is integral to the update.
The switch cost Guardian Newspapers £80 million and included setting up new printing presses in east London and Manchester. This switch was vital on the grounds that, before The Guardian's turn, no printing presses in Britain could deliver daily papers in the Berliner design. There were extra difficulties, as one of the paper's presses was part-possessed by Telegraph Newspapers and Express Newspapers, contracted to utilize the plant until 2009. Another press was imparted to the Guardian Media Group's north-western newspaper neighborhood papers, which did not wish to change to the Berliner design.
The new organization was by and large generally welcomed by Guardian perusers, who were urged to give criticism on the progressions. The main debate was over the dropping of the Doonesbury animation strip. The paper detailed a huge number of calls and messages grumbling about its misfortune; inside 24 hours the choice was turned around and the strip was reestablished the next week. G2 supplement supervisor Ian Katz, who was in charge of dropping it, apologized in the editors' blog saying, "I'm sad, by and by, that I made you—and the many individual fans who have called our helpline or sent our remarks' location—so cross." However, a few perusers were disappointed as the before due date required for the all-shading sports segment implied inclusion recently completing the process of night football matches turned out to be less attractive in the versions provided to a few sections of the nation.
The venture was compensated with a flow rise. In December 2005, the normal every day deal remained at 380,693, almost 6 percent higher than the figure for December 2004. (However, as of December 2012, dissemination had dropped to 204,222.) In 2006, the US-based Society for News Design picked The Guardian and Polish day by day Rzeczpospolita as the world's best-planned daily papers—from among 389 passages from 44 nations.